U.S. Cellular: Ads, Various

U.S. Cellular sponsors a great deal of events from sports to neighborhood festivals and has full-page ads for them. The new branding required more of a “lifestyle” approach for their brand collateral that looked more natural as opposed to the “stock photography” look of yesteryear. While the cloud and waves was part of the branding I utilized different approaches to the images used from saturated photography to a single grainy, almost posterized figure.